Showing posts with label T-Mobile. Show all posts
Showing posts with label T-Mobile. Show all posts
Wednesday
T-Mobile Sells 500K iPhone 5s in First Month
T-Mobile released its first quarterly numbers since adding the iPhone 5 to its portfolio and sales of the device are impressive. For the first quarter of 2013, T-Mobile said it sold 500,000 iPhone 5s to “new and existing customers,” quite a feat considering the U.S.’s fourth-largest carrier just rolled out the device to customers on April 12.
With all those new LTE-enabled iPhone 5s jumping onto T-Mobile’s network, the carrier reported it was still on track to have 200 million LTE POPs covered by the end of 2013.
Credit it to the iPhone’s attractive pricing, T-Mobile’s new “Simple Choice” plans or something else, but T-Mobile also managed to add a substantial amount of customers during the quarter. The carrier brought in 579,000 net customers during the first quarter, which it attributed to improving its postpaid net customer losses by 61 percent annually due to improved branded postpaid churn.
Not all the numbers were encouraging though as total revenues fell 7.1 percent annually. T-Mobile chalked this up partially to an uptick in branded postpaid customers who were adopting the company’s “Simple Choice” and value plans, which lead to a 9.9 percent annual decrease in service revenue. Customers moving to those plans also resulted in a 6.3 percent annual decrease in branded postpaid ARPU.
All things considered, T-Mobile CEO John Legere sounded upbeat.
“Things only get more exciting from here, having brought T-Mobile USA and MetroPCS together to create the wireless industry's value leader and premier challenger,” said Legere in a statement.
T-Mobile just finalized its merger with MetroPCS and the new combined company will now operate under the T-Mobile US, Inc. moniker.—and trade under TMUS.
T-Mobile US Inc.’s stock is up more than two percent as of 8:52 a.m. CT.
Tuesday
T-Mobile Launches Campaign to Lure iPhone Users
T-Mobile USA, the only "Big 4" phone company that doesn't sell the iPhone, now wants to snag used ones from AT&T.
Starting Wednesday, when Apple is expected to reveal a new iPhone model, T-Mobile will start advertising that AT&T iPhone owners who are out of contract can switch to T-Mobile.
"We expect that consumers will start trading in older devices," said Harry Thomas, T-Mobile's director of marketing. "For every person waiting in line for the next model, a lot of them have to find a secondary market for that older device."
Apple Inc. hasn't said anything about a new iPhone, but it is expected to announce the iPhone 5 at an event it has scheduled in San Francisco on Wednesday. Sales would likely start later this month.
Signing an iPhone up for T-Mobile service has been possible for years, and the company says it has more than a million iPhones on its network. But they suffer a big penalty in data speeds, taking about 50 times longer to download files than on AT&T Inc.'s network.
This year, T-Mobile is reshuffling the frequencies on its network, which will let it match or even exceed AT&T's data speeds on iPhones. For now, that will be evident only in a few spots here and there in such cities as New York, Seattle, Las Vegas and Washington.
Sprint and Verizon iPhones of the "4'' model won't work on T-Mobile's network at all. The later iPhone 4S will work if it's been hacked, but that's not something T-Mobile wants to get into.
AT&T iPhones have to be unlocked using codes that AT&T will supply after the customer's contract is up.
T-Mobile, the U.S. cellphone business of Deutsche Telekom AG of Germany, has bought 3,000 iPhones and spread them out in its stores, so salespeople can demonstrate the iPhone working.
T-Mobile's pitch will center on its unlimited data plan, which it reintroduced last week. AT&T stopped signing up new customers to unlimited plans two years ago, and now slows down service drastically for the rest of the billing cycle once those still on old unlimited plans reach a certain level of data usage.
In Atlanta and New York, T-Mobile will be giving away $100 gift cards to customers who sign their iPhones up for two-year contracts.
Starting Wednesday, when Apple is expected to reveal a new iPhone model, T-Mobile will start advertising that AT&T iPhone owners who are out of contract can switch to T-Mobile.
"We expect that consumers will start trading in older devices," said Harry Thomas, T-Mobile's director of marketing. "For every person waiting in line for the next model, a lot of them have to find a secondary market for that older device."
Apple Inc. hasn't said anything about a new iPhone, but it is expected to announce the iPhone 5 at an event it has scheduled in San Francisco on Wednesday. Sales would likely start later this month.
Signing an iPhone up for T-Mobile service has been possible for years, and the company says it has more than a million iPhones on its network. But they suffer a big penalty in data speeds, taking about 50 times longer to download files than on AT&T Inc.'s network.
This year, T-Mobile is reshuffling the frequencies on its network, which will let it match or even exceed AT&T's data speeds on iPhones. For now, that will be evident only in a few spots here and there in such cities as New York, Seattle, Las Vegas and Washington.
Sprint and Verizon iPhones of the "4'' model won't work on T-Mobile's network at all. The later iPhone 4S will work if it's been hacked, but that's not something T-Mobile wants to get into.
AT&T iPhones have to be unlocked using codes that AT&T will supply after the customer's contract is up.
T-Mobile, the U.S. cellphone business of Deutsche Telekom AG of Germany, has bought 3,000 iPhones and spread them out in its stores, so salespeople can demonstrate the iPhone working.
T-Mobile's pitch will center on its unlimited data plan, which it reintroduced last week. AT&T stopped signing up new customers to unlimited plans two years ago, and now slows down service drastically for the rest of the billing cycle once those still on old unlimited plans reach a certain level of data usage.
In Atlanta and New York, T-Mobile will be giving away $100 gift cards to customers who sign their iPhones up for two-year contracts.
Monday
T-Mobile Readies 1900 MHz HSPA+ Test Network at Moscone
T-Mobile USA is testing an HSPA+ network on its 1900 MHz PCS spectrum at San Francisco’s Moscone Center, where Apple will hold its World Wide Developer Conference (WWDC) next week.
In a statement, T-Mobile said the test network was deployed as part of a routine network upgrade inside Moscone Center and timing ahead of Apple’s event was purely coincidental. The network would allow attendees with an unlocked AT&T iPhone to use T-Mobile’s test network with one of the carrier’s prepaid data plans.
T-Mobile reports that it has over 1 million iPhones on its network already. As part of its $4 billion network modernization initiative, the company plans to refarm its 1900 MHz PCS spectrum, currently devoted to 2G customers, for use in deploying an HSPA+ network that would welcome a more diverse group of unlocked devices onto its network.
The company has said it hopes to have that network rolled out in a number of markets by the end of the year.
Without actually offering the iPhone as part of its portfolio, the question of the day for T-Mobile has been how to attract new customers without Apple’s iconic device.
During a first quarter earnings call, CEO Philipp Humm stressed that 45 percent of T-Mobile's gross customer additions were unsubsidized, SIM-only customers who bring their own devices to the network.
To add some perspective to how bleak T-Mobile USA's fourth quarter 2011 customer losses were, consider that the loss of 510,000 branded contract customers in the first quarter was in fact a 28 percent improvement sequentially.
Apple's WWDC runs from June 11-15 at San Francisco's Moscone Center. Google will hold its IO developers conference at the same location less than two weeks later, from June 27-29.
In a statement, T-Mobile said the test network was deployed as part of a routine network upgrade inside Moscone Center and timing ahead of Apple’s event was purely coincidental. The network would allow attendees with an unlocked AT&T iPhone to use T-Mobile’s test network with one of the carrier’s prepaid data plans.
T-Mobile reports that it has over 1 million iPhones on its network already. As part of its $4 billion network modernization initiative, the company plans to refarm its 1900 MHz PCS spectrum, currently devoted to 2G customers, for use in deploying an HSPA+ network that would welcome a more diverse group of unlocked devices onto its network.
The company has said it hopes to have that network rolled out in a number of markets by the end of the year.
Without actually offering the iPhone as part of its portfolio, the question of the day for T-Mobile has been how to attract new customers without Apple’s iconic device.
During a first quarter earnings call, CEO Philipp Humm stressed that 45 percent of T-Mobile's gross customer additions were unsubsidized, SIM-only customers who bring their own devices to the network.
To add some perspective to how bleak T-Mobile USA's fourth quarter 2011 customer losses were, consider that the loss of 510,000 branded contract customers in the first quarter was in fact a 28 percent improvement sequentially.
Apple's WWDC runs from June 11-15 at San Francisco's Moscone Center. Google will hold its IO developers conference at the same location less than two weeks later, from June 27-29.
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