New iPad Traffic Still Small Despite Record Sales

Apple's new iPad may have flown off shelves when it went on sale last month, with 3 million sold over its opening weekend, but that growth isn't yet being reflected in traffic to the device, according to the latest numbers from Jumptap. The mobile advertising firm said today that while use of the tablet during the first six days after its launch was "heavy," it represented just under 2 percent of total iPad use on its network by the end of its first week on the market. By comparison, the two previous models of the tablet comprised more than 90 percent of the total iPad traffic on Jumptap's network during that week. Jumptap's advertising network reaches more than 107 million monthly users, allowing it to glean insights on mobile device trends. Of course, it is early days for the latest iPad - Jumptap's numbers come from traffic measured during its first week on the market. Even with its high sales numbers, there are still fewer new iPads on the market than previous iterations of the device. But these early numbers, while small, suggest that the new iPad is "stealing traffic" from the iPad 2, said Jumptap Chief Marketing Officer Paran Johar in a statement. "This trend suggests that iPad2 users may be more inclined to switch to the (new iPad) than original iPad users," Johar said. Among Jumptap's other findings: iPhone users are more likely to use Wi-Fi than Android and BlackBerry users. About 58 percent of iPhone users hooked up to Wi-Fi versus 35 percent of Android users and 41 percent of BlackBerry users.